- a huge 'NO' creates a sense of overwhelming opposition
- London Eye is a commonly used symbol for London, as well as Britain on a whole
- Stormy skies creates an atmosphere of approaching danger
Overall, this advertisement successfully paints voting for 'No' to be doing something that is overwhelmingly supported, and something that is done to prevent some form of 'imminent danger'. These visual techniques are what are and have been used for the last century as a method of portraying a certain (often political) perspective and trying to instil this into the public.
Next time you see an advert (of any kind), consider what visual techniques are being used to sway your opinion and consider whether that is what you really want - these abilities to evaluate modern media are critical in preventing catastrophes similar to those in the past.
(This post bears no political affiliation and does not intend to portray any political party in any negative or positive light)
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